Looking for a ZoomInfo Alternative?
ZoomInfo gives you a massive database. Prospectory gives you a massive advantage — AI that turns raw data into prioritized, actionable intelligence your reps can act on today.
Why Companies Switch from ZoomInfo
ZoomInfo has long been the default choice for B2B contact data, and for good reason — their database is enormous. But having access to millions of contacts doesn't solve the core problem sales teams face: knowing which accounts to prioritize and what to say when you reach out. Teams paying premium ZoomInfo contracts often find themselves drowning in data but starving for insight.
Prospectory was built to solve that exact problem. Instead of giving you a phonebook and sending you on your way, Prospectory's Signal Intelligence engine continuously monitors your target market for real-time buying signals — new funding, leadership changes, technology adoption, expansion plans — and surfaces the accounts that are most likely to buy right now. Every account is scored with our Propensity to Buy (P2B) algorithm so your team can focus their energy where it matters.
Teams switching from ZoomInfo also find that Prospectory eliminates the need for multiple point solutions. Where ZoomInfo handles data and you need separate tools for sequencing, enrichment, and analytics, Prospectory consolidates research, outreach, and response management into a single AI-powered platform. That means less tool sprawl, lower costs, and a workflow that actually makes reps more productive.
Where Prospectory Stands Out
Intelligence Over Volume
ZoomInfo gives you access to a massive database and leaves prioritization to you. Prospectory's P2B scoring and Signal Intelligence automatically surface the accounts most likely to convert, so your team focuses on quality over quantity.
All-in-One Platform vs. Data Layer
ZoomInfo is primarily a data provider — you still need separate tools for outreach, sequencing, and response management. Prospectory combines AI research, multi-channel outreach, and automated response handling in one platform, replacing your entire outbound stack.
AI Prospect Research (128+ Data Points)
ZoomInfo provides firmographic and technographic data. Prospectory's AI researches every prospect across 128+ data points — including competitive landscape, organizational priorities, recent news, and strategic initiatives — so reps have executive-briefing-level context before every interaction.
Cost Efficiency
ZoomInfo's enterprise contracts are among the most expensive in the category, and you still need to pay for sequencing and engagement tools on top. Prospectory delivers data, intelligence, and execution in one platform at a significantly lower total cost of ownership.
Real-Time Signal Monitoring
ZoomInfo's intent data offers broad topic-level signals. Prospectory monitors account-level buying signals — funding events, leadership changes, technology shifts, hiring surges — and alerts your team when specific accounts enter a buying window.
Automated Research & Personalization
ZoomInfo gives you data fields; your reps still have to research and write. Prospectory's AI automatically synthesizes research into personalized, context-rich messaging for every prospect across every channel.
“We replaced ZoomInfo and three other tools with Prospectory. One platform that handles research, outreach, and follow-up — and does each of them better than the dedicated tools we were using before. The cost savings alone made the decision easy, but the performance lift made it a no-brainer.”
Jason McKinney
CRO, Volumez
Frequently Asked Questions
Is Prospectory's contact database as large as ZoomInfo's?
Prospectory takes a different approach to data. Rather than competing on raw database size, we focus on data quality and actionability. Every contact is verified in real time, enriched with 128+ data points, and scored for buying propensity. Our customers find they get better results from a smaller, more accurate, and more actionable dataset than from a massive but static database.
Does Prospectory offer intent data like ZoomInfo?
Yes, but we go further. ZoomInfo's intent data tells you a company is researching a broad topic. Prospectory's Signal Intelligence identifies specific buying events — funding rounds, executive hires, tech stack changes, competitive displacements — and ties them directly to Propensity to Buy scores so you can act on them immediately.
How does pricing compare to ZoomInfo?
Prospectory is significantly more cost-effective, especially when you factor in total cost of ownership. ZoomInfo's enterprise contracts often run $30K-$100K+ per year for data alone, and you still need to purchase outreach and engagement tools separately. Prospectory includes data, AI enrichment, multi-channel outreach, and response management in a single subscription.
Can Prospectory integrate with the same CRMs and tools that ZoomInfo does?
Prospectory offers native integrations with Salesforce, HubSpot, and other major CRMs, as well as Slack, calendar tools, and your existing tech stack. Because Prospectory consolidates more functionality into one platform, you'll actually need fewer integrations overall.
Does Prospectory support enterprise-level compliance?
Yes. Prospectory is fully GDPR and CCPA compliant. All data is collected from publicly available and opt-in sources, with full audit trails and consent management. We also support custom data retention policies and suppression list management for enterprise customers.
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