Propensity To Buy™

Instantly see which accounts are in-market—before anyone else does. Early users report up to 3× higher win-rates after 90 days.

SOC 2 & GDPR compliant

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What is Propensity To Buy™?

Propensity To Buy (P2B) is a data-backed likelihood score that tells you how ready an account is to purchase. It’s trained on signals from your own closed-won deals and refreshed continuously with live intent data, so your reps act on evidence, not instinct.

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A group of people looking at a computer screen.

Why It Matters

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With Propensity To Buy™

Outreach hits only ICP-fit, in-market accounts.
Reps spend their day selling, not researching.
Pipeline and forecasts update automatically.

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Traditional Targeting

Spray-and-pray lists built on job titles alone.
>50 % of rep time lost to non-selling tasks.
Manual list pulls and stale lead scores.

How Prospectory
Calculates the Score

Firmographic Fit
Industry, headcount, funding stage
Filters out non-starter accounts early.
Technographic Stack
CRM migrations, cloud spend shifts
Reveals ecosystems where you plug in seamlessly.
Behavioral Intent
Pricing-page views, webinar attendance
Captures “why now” timing.
Contextual Events
Hiring spikes, compliance deadlines
Surfaces compelling events that accelerate buying.

A proprietary AI model retrains after every closed-won deal, so scores never go stale.

Score ➜ Action

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1. Auto-segment

Accounts into High / Medium / Low P2B.

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2. Trigger

Channel-specific sequences matched to buying stage.

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3. Alert

AEs in Slack: “Acme Inc. | P2B 93 | Viewed pricing page—call now.”

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4. Sync

to Salesforce and HubSpot; forecasts adjust in real time.

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Key Benefits

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Higher win rates

Teams focusing on high-P2B accounts close up to 3× more deals in a quarter.

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Faster cycles

Engage buyers at peak intent and cut weeks off discovery.

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Cleaner data

Bad contacts are auto-flagged or replaced before campaigns launch.

See It in Action

Watch a 90-second walkthrough of Propensity To Buy™ identifying a live account and launching a personalized sequence—no setup required.

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