Propensity to Convert
Know Which Prospects Will Close
P2B tells you who's ready to buy. P2C tells you who will actually close. Analyze engagement patterns, response sentiment, and buying behaviors to predict which prospects convert.
Active Prospects
| Prospect | Company | Engagement | Last Activity | P2C Score | |
|---|---|---|---|---|---|
SC Sarah Chen | TechCorp | High | 2 hours ago | 92% | |
MR Michael Ross | DataFlow | High | 1 day ago | 87% | |
JL Jennifer Liu | CloudScale | Medium | 3 hours ago | 78% | |
DP David Park | AI Systems | High | 5 hours ago | 85% | |
AT Amanda Torres | NetSecure | Medium | 1 day ago | 71% |
From engagement to conversion
Predictive conversion scoring for modern sales teams
Predict conversion likelihood
AI analyzes engagement patterns, response sentiment, and buying signals to score how likely each prospect is to convert.
Optimize your pipeline
Focus your team's energy on prospects showing the highest conversion signals. Stop wasting time on dead-end deals.
Accelerate deal velocity
Identify and act on conversion triggers in real-time. Close deals faster with predictive insights.
P2B + P2C: The Complete Picture
Use both scores together for maximum sales efficiency
Propensity to Buy (P2B)
Measures an account's likelihood to purchase based on firmographic data, technographic signals, funding events, and market conditions. Answers: "Should we target this account?"
- Company growth signals
- Technology stack fit
- Budget indicators
- Market timing
Propensity to Convert (P2C)
Measures a prospect's likelihood to convert based on engagement patterns, response sentiment, and buying behaviors. Answers: "Will this prospect actually close?"
- Email engagement depth
- Response sentiment
- Meeting attendance
- Champion indicators
How It Works
From first touch to closed deal
Engage
Your team engages prospects through multi-channel outreach — email, LinkedIn, phone, and more.
Analyze
AI monitors every interaction, analyzing response patterns, sentiment, and engagement depth.
Score
Real-time P2C scores update as prospects show buying behaviors and conversion signals.
Convert
Your team focuses on high-P2C prospects, dramatically improving conversion rates and efficiency.
Why P2C Outperforms Gut Feel
See how Propensity to Convert compares to traditional pipeline management
| Capability | P2C Intelligence | Traditional Approach |
|---|---|---|
| Engagement Scoring | Multi-channel engagement analysis with sentiment detection across all touchpoints | Basic open/click tracking with no behavioral context |
| Conversion Prediction | AI predicts conversion probability based on historical patterns and real-time signals | Gut-feel assessments with inconsistent criteria |
| Pipeline Optimization | Automatic prioritization based on conversion likelihood and deal value | Manual pipeline reviews that miss key signals |
Stop guessing. Start knowing.
Combine P2B and P2C for the complete picture. Know which accounts to target AND which prospects will close.