For years, website visitor identification has promised clarity — but stopped short of what B2B teams actually need.
Traditional tools showed companies, not people. You could see that someone from a target account visited your site, but you were left guessing who it was, what role they played, and whether the visit actually mattered.
Prospectory changes that entirely.
With our newest release, Prospectory now reveals the actual person who visited your website — not just the company logo or an anonymous IP match. You can finally see the decision-maker, evaluator, or buyer who is actively researching your product, your competitors, and your category.
This isn’t another analytics upgrade. It’s a shift in how website visitor identification works.
Person-Level Visitor Identification
Prospectory surfaces the real individual behind website activity — including role, title, and buying relevance — so you know exactly who is showing intent.
From Guesswork to Clarity
Instead of sorting through org charts and assumptions, you see the human behind the behavior. Outreach becomes more relevant, more timely, and far more effective.
Actionable Buyer Insight
Know when a VP revisits your pricing page, when a CFO compares features, or when a decision-maker dives into your case studies. These signals aren’t passive — they’re opportunities.
Built for B2B Reality
B2B buying is quiet until it’s not. Prospectory closes the gap between anonymous research and real sales conversations by giving teams identity-level intelligence they can act on immediately.
Logos don’t buy software. People do.
Company-level visitor identification was a step forward — but it was never enough. Prospectory sets a new standard by showing you the person behind the visit, turning website traffic into real demand intelligence.
When you know who’s researching you:
Your website finally becomes what it was always meant to be: a source of customers, not just data.
